WHAT A HOTEL CONSULTING FIRM CAN DO FOR YOU.

WHAT A HOTEL CONSULTING FIRM CAN DO FOR YOU

July 21, 2018

A HOTEL CONSULTANT WILL HAVE THE APPROPRIATE TOOLS TO INCREASE REVENUE AND CUT COSTS FOR YOUR HOTEL.

Hotel Consultant
Having the right Hotel Consultant can make the difference between wild success and failure 


Hotel consultants are professionals that provide new and valuable insight to your hotel through years of research and hands-on work in the hospitality industry. They will help you improve certain aspects associated with your team and to your organization as a whole.

What can the presence of a hotel consulting firm bring to your hotel or resort?


1. CUSTOMER ACQUISITIONS AND RETENTION: 

They will be in charge of implementing different strategies that will help capture customers in engaging ways using the latest analysis from trends and through market research, as well as retain them. They will also segment the market in order to be able to identify the most predisposed profile to represent your hotel. They will implement proven methods of customer engagements to better reach your current and future customers and guests. 

 2. MARKETING.

A consultant knows that marketing is the main outlet for customer awareness and exposure for a hotel. They will ensure you are represented in your area and network, with the appropriate digital marketing campaigns, SEO, signage and they will identify your target marketing in close areas and geo-target these areas, to convert more customers to your hotel.  Given the importance of this aspect, the hotel consultant will have the appropriate knowledge needed to extend the brand throughout the network. An experienced consultant will not only put these processes in place but will train your current marketing staff to be self-sufficient and give them all the resources for achieving top-tier marketing for the hotel moving forward.
   3. IDENTIFYING THE TECHNOLOGY THAT MOST SUITS THE BUSINESS.

Digitization is key in hotels; a suitable software must be in place to manage employee payrolls, customer details, payments, supplier agreements, as well as have a good back system for customer retention and lead generation. This system should be an all in one, that can connect all departments together, and have a CRM that is accessible throughout the hotel, and provide relevant information to each department for their specific needs.
This will not only help in time management but productivity and employee monitoring. 

Although there is a lot of hotel software existing on the market, choosing the most suitable one for a hotel is not an easy task; a hotel consultant will choose the best system based on your hotels current and future needs while being cost-conscientious and usability minded.

A hotel consultant will go through the process of testing and benchmark your current public wifi networks, office networks, tv providers, phone systems, and an technology in your hotel. This will give you an idea, of where you are currently at, and what your options are to better serve your guests and staff.

4. ADAPTATION TO THE MARKET.

The hotel sector is evolving at a very progressive rate, and it could be possible that your competition can overtake you if they have a current and up to date knowledge in the market. Knowing how to go one step ahead will help attract customers and strengthen your business.

A hotel consultant will be up to date with the latest changes and trends; in this way, you can adapt to the market to achieve the best results for conversions and targeting new customers.

5. BETTER TIME MANAGEMENT.

The vast majority of hotels waste time doing manual tasks that can be automated. A hotel consultant will automate different processes; this will not only save time, it will also save on costs. Getting the right system in place will ensure you can maximize your time and spend it on more valuable projects and be able to get things done in a timely manner.

6. COST AND REVENUE

They will also study all the aspects that are related to a hotel’s viability; including the management of payments payable and receivables, prices of services, the appropriate hiring of staff, and payment of taxes vendor selections and position consolidation.

If you are not negotiating every cost, then you are not saving as much money as you can. Consultants can negotiate on your behalf and often times find the same products and services through other vendors or pre-established partnerships to lower your overall costs. You would be surprised at the many ways that you could be saving money that you think is necessary to be paying.

Consolidating certain positions and automating others is a great way to save on payroll; which accounts for the majority of hotels expenses. A Hotel Consultant well versed in this area can not only save you money on payroll but create a more efficient system that is easier to maintain and cut down on time spent delegating to more people doing smaller jobs that can be consolidated into one department or automated entirely.

A Hotel Consultants goal is to increase your revenue, cut costs, increase your occupancy rate and create a system that ensures future success. You could be saving hundreds of thousands a year just by having the right system implemented in your hotel.


About Executive Marketing & Consulting

Executive Marketing & Consulting uses actual hospitality experience in marketing and consulting to increase revenue for hotels and destinations worldwide. Our company is comprised of top-tier Marketing Executives, Business Management Consultants, Marketing Consultants, Certified hotel General Managers and Product Specialists. Please visit https://www.ExecutiveMarketing.org for more information.


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