Executive Marketing and Consulting

8 Things to Look for in a Hotel Management Company July 25th, 2018 Choosing the right  hotel management company  can be the difference between success and failure for your hotel. A great management company can make you a premier hotel in the area, while a poor management company will ensure negative reviews and might actively drive guests away. Whether you already have a hotel or you are just considering acquiring or building a new one, a hotel management company can assure the success of your hotel. But how do you make sure that you’re getting a company you can truly rely on? Here’s what you need to look for in a Hotel Management Company. Every Hotel is different and has specific needs. 1. What varieties of hotels does the company manage? Many  hotel management companies  manage a wide variety of different hotels and resorts, some will specialize in a certain type or types. Before making your decision, you will want to make sure that the firm you are speaking wi

How to Generate the Qualified Hotel Leads That Convert July 21, 2018 There’s nothing better than generating sales leads from satisfied customers. If every employee is marketing, your customers will market too. In this digital era, it is important for hotels to learn to leverage every available resource to compete in the market. With the old way of doing things now obsolete, many old-fashioned sales executives are scrambling to catch up with the new ways and methods of the world of sales. While there are is still some "old school" tactics that are still relevant, there are other new ways that are valuable to incorporate. Here are some still relevant and new ways on How to Generate the Qualified Hotel Leads That Convert: 1. Customer Referrals Customer referrals are very important to any organization. There is nothing better than generating sales leads from a satisfied customer. They know what they enjoyed the most, and are happy to share it wi

6 Ways Hotel Marketing Can Generate More Leads for Group Sales July 19, 2018  Is your hotel marketing team actively helping your sales team? Are you maximizing your hotels' revenue potential? Group Sales revenue accounts for a major part of hotel revenue for hotels with available convention and meeting space. Though the majority of hotels and resorts have a marketing team, sales teams are often left to generate their own leads. Hotel marketers primarily allocate more time to promote the hotel as a business and not enough time marketing to group sales, which will increase the overall revenue for the entire business. Hotel marketing departments usually stick to marketing only to tourists and leisure travelers. This is especially detrimental for hotels that have non-tourist off-seasons. Ways that the Marketing Department can help. There are many ways for hotel marketers to generate group business leads for their hotel and sales teams efforts. By taking the marketin

WHAT A HOTEL CONSULTING FIRM CAN DO FOR YOU July 21, 2018 A HOTEL CONSULTANT WILL HAVE THE APPROPRIATE TOOLS TO INCREASE REVENUE AND CUT COSTS FOR YOUR HOTEL. Having the right Hotel Consultant can make the difference between wild success and failure  Hotel consultants are professionals that provide new and valuable insight to your hotel through years of research and hands-on work in the hospitality industry. They will help you improve certain aspects associated with your team and to your organization as a whole. What can the presence of a hotel consulting firm bring to your hotel or resort? 1. CUSTOMER ACQUISITIONS AND RETENTION:  They will be in charge of implementing different strategies that will help capture customers in engaging ways using the latest analysis from trends and through market research, as well as retain them. They will also segment the market in order to be able to identify the most predisposed profile to represent your hotel. They